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Home Trading News Stock Market

1 beaten-down UK share to consider buying today, and 5 I’m shunning for now

February 15, 2026
in Stock Market
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1 beaten-down UK share to consider buying today, and 5 I’m shunning for now
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Picture supply: Getty Pictures

I’m at all times on the hunt for a high UK share so as to add to my ISA or SIPP. Sometimes, I goal FTSE 100 firms which have taken a little bit of a beating. I’m instinctively drawn to firms which have fallen from favour. The goal is easy: choose them up cheaper, lock in the next yield, then wait patiently for restoration.

It doesn’t at all times work although. Generally momentum shares preserve racing forward whereas battered shares take additional beatings. However general, it’s served me properly. So the place are in the present day’s alternatives?

Regardless of the FTSE 100 hovering above 10,000, there are many laggards. Proper now, most sit within the information and analytics sector, the place buyers worry synthetic intelligence may rip up conventional enterprise fashions.

Panic grips this FTSE 100 sector

Accounting software program specialist Sage is down virtually 40% over a yr. Credit score company Experian has fallen 35%. Pearson, RELX and London Inventory Change Group have taken an enormous pounding too. Till not too long ago, they had been market darlings buying and selling on price-to-earnings (P/E) ratios above 30. Now they’re handled as if extinction looms.

I believe the market could also be overreacting. AI is highly effective, however flawed. It depends on trusted information sources, lots of which these corporations present. These firms are additionally embedding AI into their very own platforms, which may enhance buyer choices and productiveness. But as soon as worry has gripped buyers, it may be laborious to shake. Each new AI product launch may unsettle markets another time. I feel the risk has been overdone, however the shadow will take time to elevate. They precisely the kind of shares I’d love to purchase, however proper now I’m gripped by worry too.

I’ve discovered some laborious classes by investing in ailing drinks big Diageo (LSE: DGE). It’s endured a brutal spell, with the shares virtually halving over the past three years. A drop that was initially triggered by weak spot in Latin America and the Caribbean turned out to be one thing broader. Gross sales slowed throughout Western markets and China. US tariff worries and shifting ingesting habits added to its woes.

Diageo is exhibiting indicators of life

I stored averaging down and the shares stored sliding. Then in January I went greater, committing extra capital. Since then, there have been tentative indicators of enchancment. The share value remains to be down 17% over one yr, nevertheless it’s jumped almost 10% prior to now month. After all, that may very well be a false daybreak. But new chief government Dave Lewis has a transparent mandate to take drastic motion. His monitor document at Tesco suggests he’s not afraid of powerful calls. Diageo wants them.

There are longer-term considerations. Weight-loss medication may curb alcohol consumption. Gen Z appears to be ingesting much less. However social ingesting has been a part of human life for hundreds of years. When disposable incomes get better, I believe our thirst will return.

The shares commerce on a price-to-earnings ratio of 15.3. The trailing yield has climbed to 4.35%, though Lewis may trim shareholder payouts as a part of his reset. However I feel Diageo is beginning to see gentle on the finish of the tunnel, whereas these as soon as mighty information shares might have solely simply entered it.



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