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Home Trading News Stock Market

Titan dials down on thinness to take aim at precision in watches

November 1, 2025
in Stock Market
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Titan dials down on thinness to take aim at precision in watches
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The Edge has lengthy been considered one of Titan’s most recognisable sub-brands. Its subsequent chapter could provide a glimpse into the corporate’s broader watchmaking ambitions.

Titan just lately launched a brand new iteration of its upmarket Stellar line. The Stellar 3.0 options some spectacular under-the-hood work in its limited-edition fashions. These embrace an in-house wandering-hours complication — by which conventional arms are changed with a rotating satellite tv for pc mechanism — Grade 5 titanium instances, one other first for the model, and a few putting dials. Costs, reflective of Titan’s premium push, vary between ₹96,000 and ₹1.8 lakh. “Gross sales of our automatics are doubling year-on-year,” mentioned Kuruvilla Markose, the newly appointed CEO of Titan’s watches division.

The Stellar line is barely two years outdated, however in the direction of the tip of September, the corporate unveiled the newest iteration of the Edge, among the many most recognisable of the 19 million watches, together with smartwatches, it sells yearly. (For the report, that’s greater than your complete Swiss watch business mixed.)

Additionally Learn | Premium watches have began to play a bigger position in our enterprise: Titan MD

The brand new Extremely Slim ( ₹75,000) makes use of one of many world’s thinnest quartz actions and contains a floating-disc hand simply 160 microns skinny — thinner than two human hairs — that shows time in ten-minute intervals. “It took us about three years to shave off half a millimetre,” mentioned Markose. At 3.3 mm, the Extremely Slim is the thinnest Edge ever, down 0.2 mm from the unique launched in 2002. However Titan is just not the one watchmaker to inhabit this exacting zone and keep invested in it. Over time, and particularly within the final decade, a number of watchmakers have routinely knocked one another off the summit of Mount Slimmest.

At 3.3 mm, the Extremely Slim is the thinnest Edge ever, down 0.2 mm from the unique launched in 2002.

The battle for thinness

Skinny watches should not new. Manufacturers similar to Vacheron Constantin, Jaeger-LeCoultre, Piaget and Bulgari have been shedding each kilos and miniaturising parts for many years. But it surely was actually within the 2010s that the competition was rekindled. Piaget’s 3.65 mm Altiplano 900P, as soon as the world’s thinnest mechanical watch, set the early benchmarks, solely to be overtaken by Bulgari, which turned its Octo Finissimo right into a recurring feat of engineering, every successive mannequin slicing microns off the final. Titan joined that league in 2021 with the 5.85 mm-thin Edge Mechanical. The limited-edition watch, priced at ₹1.95 lakh, was powered by the two.2 mm Edge Calibre 903, with an influence reserve of 42 hours.

Additionally Learn | High of the pyramid is our focus: William Grant India MD Kartik Mohindra

Three years in the past, Swiss luxurious watchmaker Richard Mille, beloved of Indian cricketers and movie stars, launched the RM UP-01. At 1.75 mm, the 30-gram watch featured a case thinner than its personal strap. Right now, the world’s thinnest mechanical watch is Bulgari’s Octo Finissimo Extremely COSC, a mere 1.70 mm thick, achieved by means of a monobloc case-back motion that just about erases the road between motion and casing.

Breaking level

An identical battle performed out within the Seventies and ’80s, as quartz know-how each bloomed and boomed. Japanese manufacturers similar to Seiko and Citizen and, in response, Longines and Harmony (now owned by Movado) produced wafer-thin instances to showcase their mastery of micro-engineering. Harmony’s Delirium sequence featured watches nearly a millimetre thick, and the period birthed companies specialising in ultra-thin actions similar to Jean Lassale, which was later bought by Seiko. When Titan launched the Edge in 2002, it was, in spirit, a continuation of that very same lineage.

There have been instances, after all, when this complete quest for ultra-thinness appeared comical and self-indulgent. The 0.98 mm-thin Harmony Delirium IV couldn’t actually be worn for concern that the case would bend when strapped to the wrist, and the ₹4.5 crore Octo Finissimo Extremely COSC is meant to be wearable — however with caveats. It’s exactly the kind of territory that Titan desires to keep away from. “The Edge Mechanical was a showcase of what we may do,” says Markose, “however our aim is to make watches which might be each sensible and wearable.”

The Way forward for the Edge

Whereas some fanatics might need appreciated to see the Edge evolve in a extra mechanical course, Titan’s roadmap factors elsewhere: in the direction of accuracy and effectivity. Markose says the corporate intends to maintain pushing the bounds of precision and thinness by means of quartz innovation, an space he believes nonetheless holds untapped potential.

Titan is now exploring its personal path to better effectivity and precision.

Within the wider watch world, this pursuit of ultra-precise quartz — usually referred to as high-accuracy quartz or tremendous quartz — has its personal area of interest however devoted following. The vast majority of quartz watches oscillate at 32,768 Hz, the usual frequency for quartz timekeeping, however HAQ actions obtain extraordinary precision by means of thermocompensation and meticulous regulation. By adjusting for temperature adjustments and crystal ageing, they will keep stability inside a couple of seconds a yr, far past what even essentially the most refined mechanical calibres can handle.

Additionally Learn | ‘India is amongst largest development engines for us’, says Suntory World Spirits MD

Over time, Grand Seiko’s 9F (±10 seconds a yr) and Breitling’s SuperQuartz (roughly the identical) have outlined the excessive finish of this phase. The present accuracy champion is Citizen’s Caliber 0100, essentially the most exact commercially produced watch ever made, is rated at ±1 second per yr. The watch’s tremendous excessive frequency oscillator runs at a mind-boggling 8,388,608 Hz.

Nearer residence, Titan is now exploring its personal path to better effectivity and precision. A lot of its present R&D, Markose explains, centres on micro-motors, particular person motors that energy separate modules as a substitute of counting on a single shared drive. “We’re engaged on one thing we internally name synchronised analogue micro-motors,” he says, likening the system to an orchestra the place every part performs independently however in concord. This isn’t a standard thermocompensated HAQ motion, however Titan’s personal engineering route in the direction of the identical aim of better stability, accuracy, and design flexibility.

For the Edge, this might mark a quiet evolution: from the thinnest watch Titan may construct to essentially the most exact it may make. “The thought,” says Markose, “is to maintain pushing the envelope — with new supplies, micro-motors, and precision engineering — however with out shedding sight of the wearer. We now have many irons within the fireplace.”



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