A Household-Owned Valuable Metals Seller Since 1973
At CMI Gold & Silver, we’ve been a family-owned treasured metals seller since 1973. We’ve seen a whole lot of markets, a whole lot of costs, and a whole lot of “offers.” However on the finish of the day, what issues most to us isn’t simply ounces and premiums—it’s relationships.
Reconnecting With an Previous Buddy: Rusty Bosworth
Final night time I reconnected with an outdated pal I hadn’t seen in a very long time—my childhood greatest pal, Rusty Bosworth.Rising up, Rusty was in all probability probably the most influential individuals in my life. The tales I might inform would fill a e-book. He beloved me, I beloved him, and that hasn’t modified one bit. Life, after all, took us down completely different paths. We raised households, constructed careers, and like so many good friendships, we merely didn’t see one another a lot over the past 20 years.However right here’s the factor: the gap didn’t change the connection.Each of us know that if both of us made a single cellphone name, the opposite could be on the way in which—no questions requested. That sort of friendship transcends time and house. You don’t measure it in how usually you speak. You measure it in belief.Rusty—now Russ to most individuals, however he’ll all the time be Rusty to me—is the sort of man who’s form to a fault. His character is infectious. I truthfully don’t know a single one who isn’t his “greatest pal” after 5 minutes of speaking with him. He makes individuals really feel seen, heard, and secure.And that’s the place this ties into treasured metals.
Relationships Matter Extra Than the Deal
In enterprise, particularly in treasured metals, it’s straightforward to deal with one factor: worth.We actually care about worth at CMI. Our aim has all the time been to place probably the most steel into the fingers of People for the least quantity of {dollars}. That’s been our mission since 1973.However right here’s a reality that doesn’t get talked about sufficient:
The most affordable worth just isn’t all the time the most effective deal.
There are occasions when a competitor’s premiums are barely decrease than ours.
When that occurs, and we all know the competitor is respected and we haven’t heard something detrimental about them, we’ll usually encourage our purchasers to purchase from them if it really will get them a greater deal.Sure, you learn that proper: we typically inform individuals to purchase from another person.Why? As a result of relationships and belief matter greater than squeezing each final penny out of a transaction.Is a Few Pennies Definitely worth the Threat?Earlier than you chase a barely cheaper price with an unknown seller, it’s value asking your self a couple of questions:Is saving a few cents per ounce well worth the threat of coping with somebody you don’t know?In a treasured metals transaction, what is de facto most vital?Is it solely the ultimate worth on the bill?Or is it the reassurance that you simply’ll really obtain what you paid for, in a well timed method, with out video games or stress?To me, and to our group at CMI, the actual worth is:
Figuring out your metals will present up as promised
Figuring out you possibly can choose up the cellphone and get an actual one who cares
Figuring out you possibly can ask “dumb” questions with out being made to really feel dumb
Figuring out that if one thing goes incorrect, somebody will stand behind the transaction
Personally, I might moderately pay a little bit extra for security and safety than roll the cube on a “too good to be true” deal.
How We Suppose About Rivals
We all know we’re not the one treasured metals seller on the market. A few of our rivals are good, trustworthy individuals. If you happen to name us and inform us that one other seller—one we all know and haven’t heard something unhealthy about—has a greater worth and we really can’t match it, we’ll usually encourage you to purchase from them as an alternative of us.Which may sound unusual in as we speak’s world, nevertheless it’s how we’ve all the time carried out enterprise as a family-owned agency.We’re not right here to “win” each transaction. We’re right here to assist individuals make sensible choices, sleep effectively at night time, and really feel assured about who they’re coping with—whether or not that’s us or one other respected agency.
The Rusty Check
Once I take into consideration Rusty, I take into consideration somebody I can belief with something. Time and distance don’t change that. One cellphone name, and he’s there.That’s the sort of relationship we attempt to have with our purchasers at CMI Gold & Silver.Chances are you’ll not speak to us each week. Chances are you’ll solely purchase metals a couple of instances in your life. However once you do, I would like you to really feel the identical approach I really feel about Rusty:
“If I name, they’ll be there.”
“They know me, they care, and so they’ll shoot straight with me.”
“I’m not only a transaction—I’m a relationship.”
In the long run, treasured metals are about defending what issues most: your loved ones, your financial savings, your peace of thoughts. And people issues are far too vital to entrust to the bottom bidder with the flashiest advert.So sure, we’ll all the time work arduous to present you a good worth and put as a lot steel in your fingers as we are able to.However greater than that, as a family-owned treasured metals seller that’s been serving People since 1973, we wish to be the trusted pal you possibly can name—whether or not it’s been 20 days or 20 years.
