I’m satisfied that Nutella is the second most essential invention after the wheel. So sure, I’m an unapologetic hazelnut fan.
That stated, a couple of months in the past I began to note one thing odd. The value of pure hazelnuts had roughly doubled. Shortly after, they grew to become surprisingly laborious to search out, at the least in supermarkets the place that they had at all times been available.
That caught my consideration. And it made me ponder whether one thing uncommon had occurred, or was nonetheless unfolding, within the hazelnut market.
Hazelnuts: a commodity shock with no market
Hazelnuts are a small commodity with an unusually concentrated provide chain. Round 70% of world manufacturing comes from Turkey, with output overwhelmingly concentrated within the Black Sea area, the place soil, rainfall and local weather circumstances are uniquely properly suited to hazelnut timber. Few agricultural commodities show such geographic dependence.
That focus extends past geography into labour. Roughly 600,000 farmers develop hazelnuts in Turkey, totally on small, family-owned plots. Together with processing, logistics and commerce, an estimated 5 million persons are instantly or not directly concerned within the hazelnut financial system. Manufacturing is fragmented, native and labour-intensive, a construction that shapes how the market features in occasions of stress.
An opaque market by design
Hazelnuts don’t commerce on any main agricultural change. There aren’t any futures contracts, no central clearing, and no benchmark value. Transactions are negotiated instantly, usually verbally, between farmers, wholesalers and exporters. Costs are fairly actually “referred to as on the cellphone”.
This makes the market largely inaccessible to non-commercial individuals and virtually invisible from a conventional commodity-market perspective. But bodily provide and demand nonetheless clear, and when provide is disrupted, costs can transfer violently.
A uncommon however extreme provide shock
In April 2025, hazelnut growers alongside Turkey’s Black Beach woke as much as the worst potential shock: a late frost sweeping by way of the area. Frosts like this are uncommon, possibly as soon as a decade, however this one landed at precisely the flawed second.
The spring had been unusually heat, pushing hazelnut timber to bud and flower sooner than regular. When temperatures all of the sudden dropped, the timber had been utterly uncovered. The injury was instant and widespread. Early estimates recommend round one-third of Turkey’s hazelnut crop was worn out in a matter of days.
And the frost was solely a part of the story. Turkish growers had already been coping with mounting pressures. The brown marmorated stink bug, which arrived within the nation round 2017, has turn into a persistent risk, able to destroying 10–20% of output in unhealthy years. On prime of that, the summer season of 2024 was the most well liked and driest in additional than 60 years, leaving timber harassed and fewer resilient going into the 2025 season.
By the point the frost hit, the crop had little margin for error, and the market has been paying the worth ever since.
Taken collectively, the result’s a extreme imbalance: out there provide in 2025 is prone to meet solely about half of world demand.
How costs behave with no benchmark
Historical past offers a information to what occurs subsequent. Following related frost occasions in 2004 and 2014, hazelnut costs greater than tripled. Within the 2014 episode, costs started rising instantly after the frost in March, peaked in late April to early Might 2015, after which fell by roughly 50% inside one to 2 months as demand adjusted and inventories had been launched.
Chart 1 illustrates this typical sample through the use of a stylised value index. The spike is sharp, front-loaded and pushed by bodily shortage somewhat than speculative positioning. The following correction displays demand rationing somewhat than a restoration in provide.
An issue with the construction of the provision
When the worth of hazelnuts goes up, provide does not rush in to satisfy it. There isn’t a straightforward reply. It takes years for hazelnut timber to develop up, you may’t plant new orchards in a single day, and there aren’t many different nations that may develop them. A lot of the manufacturing nonetheless comes from small, family-run farms that do not have a lot entry to capital and might’t develop even when costs are excessive.
Due to this rigidity, shocks within the hazelnut market are inclined to look terrible. The market does not make small adjustments; as an alternative, it swings all of the sudden: costs go up, volumes go down, and consumers need to adapt on the fly.
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Chart 2 captures the core of the present drawback: demand stays broadly intact, however provide has been structurally impaired.
A market that issues, despite the fact that it is laborious to see
Hazelnuts will not be on the earth of futures contracts and digital buying and selling screens, however they’re an essential a part of the worldwide meals provide chain. There may be regular demand for spreads, sweets, biscuits, and baked items, and will probably be laborious to search out one thing else to fill the hole within the brief time period.
Mix that demand with a extremely concentrated manufacturing base, rising local weather volatility and organic dangers, and the result’s a market that’s unusually fragile. When one thing goes flawed, there are few buffers, and the adjustment is sudden, not clean.
The lesson from 2025 is not only about hazelnuts. It’s about how bodily commodities behave when there is no such thing as a buffer of inventories, no monetary market to soak up shocks, and no speedy provide response. In such markets, shortage doesn’t emerge step by step; it arrives abruptly.
