Why GameStop Put $315 Million in Bitcoin Into a Covered Call Options Strategy

Online game retailer GameStop disclosed this week that it moved all however 1 BTC of its Bitcoin treasury holdings right into a coated name choices technique on Coinbase Prime.

By doing so, the 4,709 BTC stash—value about $315 million as of this writing—has turn out to be a receivable fairly than an intangible asset on the corporate’s stability sheet. The reclassification issues, as a result of it’s going to change how Bitcoin good points and losses movement via GameStop’s quarterly earnings.

Bitcoin treasury firms have been comparatively quiet because the begin of the yr. The value of BTC began the yr round $87,000, however has struggled to remain above $70,000 since February. On the time of writing, Bitcoin was altering fingers for about $67,000 after having dropped 5% up to now week, based on crypto worth aggregator CoinGecko.

The heightened volatility has put firms with BTC on their stability sheets underneath pressure. GameStop, which initially spent greater than $500 million shopping for its BTC final Might, has seen the worth of its holdings drop considerably in latest months.



GameStop famous in its report that the phrases of the collateral settlement imply that Coinbase Prime has the correct to “rehypothecate, commingle, or unilaterally promote” the retailer’s Bitcoin.

Meaning GameStop did not promote its Bitcoin—however it could possibly be offered.

“Though the classification of those property has modified, our financial publicity is per direct possession of the underlying Bitcoin,” the corporate mentioned in its 10-Okay annual report with the SEC.

In a coated name technique, an investor who holds an asset—on this case, Bitcoin—sells a name choice to a counterparty. The choice provides the counterparty the correct to purchase the asset at a predetermined worth, referred to as the strike worth, inside a set timeframe. In trade, the holder receives a premium upfront, producing revenue on an asset that may in any other case simply sit on a stability sheet.

If Bitcoin’s worth rises above the strike worth, then the counterparty can train the choice and purchase the Bitcoin on the decrease agreed-upon worth, capping the holder’s upside. If Bitcoin stays beneath the strike worth, then the choice expires nugatory and GameStop retains the premium—plus its Bitcoin.

By pledging practically all of its BTC as collateral for the technique via Coinbase Prime, GameStop is basically betting that Bitcoin will not rally sharply sufficient to set off the choices—amassing yield within the interim.

The corporate initially bought the Bitcoin in Might 2025 after finishing a $1.5 billion providing of convertible senior notes to traders the month earlier than.

GameStop CEO Ryan Cohen had hinted on the foray into buying Bitcoin by posing subsequent to Technique Chairman Michael Saylor in a photograph on X. Technique pioneered the Bitcoin treasury mannequin, and stays the most important company holder by far with roughly $51 billion value of BTC as of this writing.

Since Technique first categorised Bitcoin as a treasury asset in August 2020, many firms have adopted its lead—elevating capital via ATM fairness packages, convertible notes, and most popular inventory issuances, then deploying it into Bitcoin. Technique has used all three.

However there have been latest questions concerning the firm’s BTC conviction.

In February 2026, GameStop’s Cohen was requested by CNBC if the corporate was contemplating promoting its Bitcoin stash. Cohen declined to say, however alluded to the corporate’s acquisition ambitions as “far more compelling than Bitcoin.”