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UK buyers who invested £1,000 in Video games Workshop (LSE:GAW) shares 10 years in the past now have one thing price £32,564. And that’s not together with one other £4,226 in dividends.
The corporate’s newest report signifies that it’s nonetheless going robust, however the inventory has faltered thus far in 2026. So is that this a possible shopping for alternative, or is one thing else happening?
A top-quality enterprise
In a inventory market that appears closely concerned about synthetic intelligence (AI), Video games Workshop can appear a bit, properly, analogue! However its Warhammer merchandise is extremely profitable.
The corporate’s gross margins have constantly been round 70% over the past 10 years. That’s properly above Alphabet, which is presently main within the AI race.
It is because the agency has a product that’s unimaginable to copy (so far as that model is worried). And it’s necessary sufficient to its prospects that they routinely present as much as purchase the most recent releases.
There’s all the time a threat that this might stall in a recession. However since 2020, the agency has grown its revenues at a mean of 18% a 12 months – properly in extra of what Microsoft has managed.
Why is the inventory faltering?
Video games Workshop has produced excellent returns over the past 10 years. Nevertheless it’s fallen 5% for the reason that begin of 2026 and I feel there are a few explanation why.
The most recent replace reported 11% development in total gross sales and earnings per share. The agency additionally introduced a £1.10 per share dividend to be paid in Could – a ten% improve on the earlier 12 months.
That’s a powerful end result, however it’s barely under the place development has been in earlier years. On high of this, the inventory is now way more costly than it as soon as was.
The rising share worth signifies that Video games Workshop shares now commerce at a price-to-earnings (P/E) a number of of round 30. At that stage, the stakes are very excessive. If development begins to sluggish, buyers can present their disappointment and the inventory can fall.
A shopping for alternative?
Video games Workshop’s income development might need faltered barely (although a variety of corporations can be more than happy with 11%). However its core aggressive strengths are nonetheless firmly intact.
There’s no competitor able to (legally) replicating its mental property. And the agency’s relentless concentrate on its product and its prospects is definitely missed, however it’s an enormous asset.
It’s clearly a high quality enterprise, however the query is whether or not it’s funding. On that entrance, regardless of the share worth coming down and earnings going up, I nonetheless suppose it appears slightly costly.
The inventory is the most important funding in my ISA, however I purchased it when it was buying and selling at a P/E ratio of twenty-two. I feel it’s good worth at that a number of, however 30 isn’t fairly low-cost sufficient for me.
Smart investing
Falling share costs will be a possibility. And it hasn’t occurred usually with Video games Workshop within the latest previous, so it’s price seeking to see what’s happening.
Shares, nevertheless, aren’t good worth as a result of they’re inexpensive than they had been the day earlier than. They will go from being very costly to merely costly.
I feel that’s what has been taking place with Video games Workshop. The standard of the enterprise means I’m not promoting my shares, however I’m trying elsewhere from a shopping for perspective.








