Alexa+ signage throughout an unveiling occasion in New York, US, on Wednesday, Feb. 26, 2025.
Michael Nagle | Bloomberg | Getty Photos
Amazon on Monday launched an Alexa+ web site that lets some customers chat with its assistant through their browser, placing it in additional direct competitors with OpenAI’s ChatGPT.
The Alexa.com web site is simply accessible to customers of Alexa+, its revamped synthetic intelligence assistant that debuted final February and stays in early entry. Customers have to hitch a waitlist to achieve entry to the service or buy newer gadgets.
Amazon says customers can use Alexa.com to “get fast solutions, discover advanced subjects, create content material, plan journey itineraries, and get assist with homework.” Customers may handle their sensible house devices throughout the Alexa+ chat window, the corporate stated.
By launching a browser-based model of Alexa, Amazon desires to verify customers can work together with its AI assistant throughout totally different interfaces.
Beforehand, Alexa+ was solely accessible through a cellular app or some Echo gadgets.
It additionally places Amazon’s service extra consistent with standard AI chatbots made by the likes of OpenAI, Google, Anthropic and Perplexity, all of that are often accessed through internet browsers.
Amazon has confronted rising strain to replace its {hardware} and software program for the generative AI age following the success of ChatGPT, Google’s Gemini and others.
Alexa+ has step by step rolled out to customers since its debut, and the corporate has stated tens of hundreds of thousands of individuals now have entry to the service.
Amazon previewed Alexa.com when it launched Alexa+ final 12 months, saying on the time that the web site would launch within the coming months. The corporate informed the Washington Put up final July that the function can be accessible for early entry customers in the summertime.
