Ballet’s In-App Swap Results With Changelly

Since 2020, Ballet—a U.S. firm providing easy, safe chilly storage options—has partnered with Changelly to allow in-app crypto swaps instantly inside its cellular companion app. With Changelly’s Crypto Trade API integration, Ballet customers gained entry to 1000’s of buying and selling pairs in a safe, non-custodial surroundings.

Right here is the affect of collaboration over 4 years: transaction quantity has doubled, month-to-month lively customers (MAU) are up 21%, AOV elevated by 166%, and the bounce charge has dropped from 38% to 22%. As we speak, 40% of all swap exercise within the app is powered by Changelly, an indication of each constant efficiency and person belief.

By streamlining the in-wallet swap course of by Changelly’s Trade API, Ballet obtained a lift to its key enterprise metrics and income. The mixing has enabled one of many market’s main chilly storage options to additionally ship a practical buying and selling expertise—all with out compromising on self-custody, safety, or simplicity.

This case examine was first revealed by FinanceFeeds, reporting on Ballet’s transaction and AOV development following its Changelly API integration.

X2 Transactions Put up-Integration

Since integrating Changelly’s swap API, Ballet has seen the variety of accomplished transactions double. This development in exercise alerts larger person engagement, stronger intent to transact, and a extra practical product expertise total.

Somewhat than forcing customers to maneuver funds to centralized exchanges, Ballet now permits worth alternate instantly contained in the pockets’s person expertise, bridging the hole between asset storage and asset utility.

Person Development & Retention: +21% MAU in One Yr

From 2023 to 2024, Ballet’s Month-to-month Energetic Customers (MAU) rose by 21%—a transparent signal of constant person development even in a maturing market.

On the identical time, retention charges remained sturdy, rising barely from 72% to 74%. This stability exhibits that current customers discover continued worth within the swap characteristic and are coming again repeatedly to make use of it.

166% AOV Enhance: How Belief Formed Transaction Habits

From pre- to post-integration, Ballet noticed a 166% improve in weekly Common Order Worth (AOV), significantly within the early phases—pushed by rising person confidence within the in-app swap expertise.

Whereas development has leveled off in current months, AOV stays constantly excessive. Within the context of safe, chilly storage merchandise, this stability alerts lasting belief and sustained engagement from customers transacting instantly inside the app.

40% of All Swaps Are Now Powered by Changelly

As we speak, 4 out of each 10 swaps initiated in Ballet’s app are executed by the Changelly API. That’s a transparent marker of person desire—and a direct indicator of service reliability.

This share isn’t just quantity, it’s belief. Ballet customers proceed to decide on Changelly from a number of suppliers as a result of the expertise delivers: low latency, aggressive charges, and regulatory transparency.

“Ballet has constructed a uniquely accessible chilly storage resolution, and we’re proud to assist that have with seamless, dependable in-app swaps. What makes this partnership work is long-term alignment—on product values, on person expectations, and on execution. The expansion we’ve seen collectively is proof that safe self-custody and lively engagement can go hand in hand.”

—Zifa Mae, Head of Product at Changelly

Bounce Charge: -42%

Between October 2023 and October 2024, Ballet’s bounce charge dropped from 38% to 22%. That’s a 42% lower, displaying that customers should not solely opening the app—they’re staying, interacting, and finishing actions.

This decline displays smoother onboarding, sooner swap execution, and a backend move optimized for conversion and usefulness, even in a non-custodial surroundings.

From Chilly Storage to Sizzling Utility

The partnership between Ballet and Changelly proves that safety and usefulness don’t should compete. Ballet’s hardware-based safety mannequin, mixed with Changelly’s alternate infrastructure, offers customers entry to a platform that allows long-term storage and on-demand transactions in a single seamless person move—offering each peace of thoughts and sensible performance.

Conclusion: Constructed for Sturdiness, Designed for Belief

Since 2020, the Ballet and Changelly integration has developed from a characteristic right into a core a part of the person expertise. This collaboration proves {that a} well-executed, embedded swap resolution can ship actual person engagement with out compromising on safety or management. For Ballet, the Changelly API not solely added performance—it enabled international scalability, decreased person drop-off, and turned a passive storage interface into an lively, high-conversion product.

“Changelly can present clean swap companies that match the wants of most customers all over the world.”

— Bobby Lee, Ballet CEO

Because the crypto house matures, customers count on extra from the instruments they belief. The Ballet and Changelly partnership exhibits how safe infrastructure, user-first design, and long-term alignment can create lasting worth.

Disclaimer: Please word that the contents of this text should not monetary or investing recommendation. The knowledge supplied on this article is the writer’s opinion solely and shouldn’t be thought of as providing buying and selling or investing suggestions. We don’t make any warranties in regards to the completeness, reliability and accuracy of this data. The cryptocurrency market suffers from excessive volatility and occasional arbitrary actions. Any investor, dealer, or common crypto customers ought to analysis a number of viewpoints and be aware of all native rules earlier than committing to an funding.