Crypto
exchanges spent the previous yr racing into CFD buying and selling and tokenized equities.
Now they’re looking prediction markets.
Crypto.com
formally launched OG this week, a consumer-facing prediction markets platform
that enables customers to wager on real-world outcomes starting from Tremendous Bowl winners
to financial information releases. The app went stay following
six months of fast growth in Crypto.com’s prediction markets enterprise,
which grew 40 occasions week-over-week throughout that interval.
The corporate
is now splitting off the product right into a separate model aimed toward competing in
what it describes as a multibillion-dollar sector. The transfer comes after crypto
platforms more and more
challenged conventional CFD brokers all through 2025 by increasing into foreign exchange, commodities, and inventory
indices.
Kris
Marszalek, co-founder and CEO of Crypto.com, stated the corporate goals to copy
its cryptocurrency branding success in prediction markets. “Our purpose is to
set up OG because the premier sports activities prediction market know-how with the most effective
buyer expertise,” he stated.
Crypto Exchanges Bundle
Merchandise Past Digital Belongings
Main
crypto platforms have aggressively expanded their product ranges over the previous
yr. Gate.io added CFD buying and selling on gold, foreign exchange, and equities in January
2026. MetaMask
reached 1 billion {dollars} in spot buying and selling quantity after including over 200 tokenized shares in
early February.
Robinhood
launched assist for greater than 200 tokenized U.S. equities in European
markets final summer season, whereas Coinbase sought SEC approval to supply
blockchain-based shares as a part of its push towards turning into an
“everything-exchange”.
Analysts have
argued that
self-custody fashions and blockchain infrastructure may finally disrupt
conventional retail buying and selling platforms which have dominated foreign exchange and CFD markets
for many years.
Crypto.com’s OG Provides
Social Options and Plans Margin Contracts
OG operates
by means of Crypto.com Derivatives North America (CDNA), a CFTC-registered change
and clearinghouse that Crypto.com acquired in 2022. The platform affords occasion
contracts regulated by the Commodity Futures Buying and selling Fee throughout sports activities,
politics, finance, and leisure classes.
Customers can
commerce on chances aggregated from market exercise, which the platform
shows as repeatedly up to date forecasts. The app consists of social capabilities
that permit individuals join with different merchants, share predictions, and observe
efficiency on a leaderboard.
OG plans to
introduce margin buying and selling by means of Crypto.com’s federally licensed futures
fee service provider, which might make it the primary prediction markets platform
to supply leveraged contracts. The characteristic is topic to CFTC certification.
Competitors Intensifies for Prediction Market Customers
Coinbase
entered prediction markets in December 2025 as platforms more and more bundled a number of
monetary merchandise in single interfaces. Backpack
launched a unified account system in January 2026 to consolidate prediction contracts from a number of
sources.
Bitget
Pockets researchers not too long ago argued that wallets are
turning into the first battleground for prediction market entry as competitors shifts from liquidity
provision to consumer interface management.
Crypto.com
first entered regulated derivatives in late 2024 when CDNA grew to become the primary
platform to supply CFTC-approved sports activities occasion contracts. The corporate expanded
its licenses in October 2025 by securing approval to supply cleared margined
derivatives on cryptocurrencies and different belongings.
Management and Market
Positioning
Nick
Lundgren, who serves as Crypto.com’s chief authorized officer, was named CEO of OG.
Lundgren led the acquisition of CDNA in 2022 and oversaw the platform’s entry
into sports activities contracts as president of the change.
“Crypto.com
was the primary firm to supply federally licensed sports activities prediction contracts
in the US, so launching OG may be very becoming,” Lundgren stated.
“We see a large alternative to offer followers with an all-encompassing
platform the place it pays to be proper.”
The
platform is initially targeted on the U.S. market however plans worldwide
growth within the close to future. OG is on the market by means of iOS and Android apps as
properly as an online interface at OG.com.
This text was written by Damian Chmiel at www.financemagnates.com.
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