A view of the NEO magnetic plant in Narva, a metropolis in northeastern Estonia. A plant producing rare-earth magnets for Europe’s electrical car and wind-energy sectors.
Xinhua Information Company | Xinhua Information Company | Getty Pictures
NARVA, Estonia — Europe’s massive wager to interrupt China’s uncommon earths dominance begins on Russia’s doorstep.
The continent’s largest rare-earth facility, located on the very fringe of NATO’s jap flank, is ramping up magnet manufacturing as a part of a regional push to cut back its import reliance on Beijing.
Developed by Canada’s Neo Efficiency Supplies and opened in mid-September, the magnet plant sits within the small industrial metropolis of Narva. This little-known border metropolis is separated from Russia by the Narva River, which is an exterior frontier of each NATO and the European Union.
Analysts anticipate the ability to play an integral function in Europe’s plan to cut back its dependence on China, whereas warning that the area faces a protracted and troublesome street forward whether it is to realize its mineral technique targets.
Magnets created from uncommon earths are important parts for the operate of contemporary expertise, reminiscent of electrical autos, wind generators, smartphones, medical gear, synthetic intelligence purposes and precision weaponry.
Chatting with CNBC by video name, Neo CEO Rahim Suleman stated facility is on monitor to supply 2,000 metric tons of uncommon earth magnets this 12 months, earlier than scaling as much as 5,000 tons and past because it seeks to maintain tempo with “an enormously fast rising market.”
It’s a frankly a billion-dollar downside that impacts trillion-dollar downstream industries. So, it’s value fixing.
Ryan Castilloux
managing director of Adamas Intelligence
The European area at the moment imports practically all of its uncommon earth magnets from China, though Suleman expects Neo’s Narva facility to be able to fulfilling round 10% of that demand.
“Having stated that, our view of that quantity is one thing like 20,000 tons. So, we would have much more work to do, much more buiding to do as a result of I feel the shoppers have an actual have to diversify their provide chains,” Suleman stated.
“We’re not speaking about independence from any jurisdiction. We’re simply speaking about creating sturdy and numerous provide chains to cut back focus threat,” he added.
Neo has beforehand introduced preliminary contracts with Schaeffler and Bosch, main auto suppliers to the likes of German auto giants Volkswagen and BMW.
Europe’s push to ship on its useful resource safety targets face a number of obstacles. Analysts have cited points together with a funding shortfall, burdensome regulation, a restricted and fragmented made-in-EU provide chain and comparatively excessive manufacturing prices. All of those increase questions in regards to the viability of the EU’s bold provide chain targets.
“Europe wants a giant improve in uncommon earth magnet capability to even come near a diversified provide chain for its carmakers,” Caroline Messecar, an analyst at Fastmarkets, advised CNBC by e mail.
‘The guillotine nonetheless looms’
As soon as a beforehand obscure situation, uncommon earths have come to the fore as a key bargaining chip within the ongoing geopolitical rivalry between the U.S. and China.
In October, China agreed to delay the introduction of additional export controls on uncommon earth minerals as a part of a deal agreed between China’s Xi Jinping and U.S. President Donald Trump. China’s earlier uncommon earths restrictions, which upended world provide chains, stay in place, nevertheless.
“The menace remains to be there; the guillotine nonetheless looms. And so, I feel collectively all of this has simply sobered the West, end-users and governments to the dangers that they face,” Ryan Castilloux, managing director of vital mineral consultancy Adamas Intelligence, advised CNBC by cellphone.
“It’s a frankly a billion-dollar downside that impacts trillion-dollar downstream industries. So, it’s value fixing,” he added.
European Fee President Ursula von der Leyen delivers her speech throughout a debate on the brand new 2028-2034 Multi-annual Monetary Framework on the European Parliament in Brussels on November 12, 2025.
Nicolas Tucat | Afp | Getty Pictures
Europe, particularly, has been caught within the crosshairs of tariff turbulence. In its Autumn 2025 Financial Forecast, the European Fee, the EU’s government arm, recognized Chinese language export controls main to provide chain disruptions in a number of sectors reminiscent of autos and inexperienced vitality.
It thrusts the problem of provide diversification within the highlight for European policymakers, particularly as demand is projected to develop till 2030 and EU provide stays extremely reliant on a single provider, in keeping with a press release from a European Fee spokesperson.
In response, European Fee President Ursula von der Leyen introduced in October that plans have been underway to launch a so-called “RESourceEU” plan — alongside the traces of its “REPowerEU” initiative, which sought to beat one other provide situation — vitality.
The Narva mission predates these measures however, with 18.7 million euros ($21.7 million) in EU funding, it is an instance of what the EU hopes to realize. And though its output is modest when in comparison with total demand, it demonstrates how the EU plans to spice up the bloc’s magnet output capability and scale back dependence on Chinese language provide.
Photograph taken on Sept. 19, 2025 reveals inside view of NEO magnetic plant in Narva, a metropolis in northeastern Estonia.
Xinhua Information Company | Xinhua Information Company | Getty Pictures
China is the undisputed chief of the vital minerals provide chain, accountable for practically 60% of the world’s uncommon earths mining and greater than 90% of magnet manufacturing. Europe, in the meantime, is the world’s largest export marketplace for Chinese language uncommon earths.
Russia’s doorstep
The situation of Neo’s new magnet facility, in the meantime, has raised some eyebrows, given the potential safety problem of being in such shut proximity to Russia.
Talking shortly after Moscow’s full-scale invasion of Ukraine in early 2022, Russian President Vladimir Putin stated Narva was traditionally a part of Russia and wanted to be taken again.
Requested why the corporate positioned its new uncommon earths plant there, Neo’s Suleman stated the agency already had an current infrastructure presence within the nation “and the fitting place was to be in Europe.”
“And you then go one step deeper, which is to get into Estonia. We have now a protracted historical past in Estonia. We have already got a uncommon separation facility that may do each gentle uncommon earths, and we’re creating heavy uncommon earths there,” Suleman stated.
“We have been extraordinarily impressed by the standard of the folks in Estonia, their training stage, their dedication to laborious work … So, you set all that collectively, together with the assist that we acquired each in Estonia and within the EU, and it was an excellent alternative for us,” he added.
Estonian lawmakers have welcomed the potential of Neo’s magnet plant, saying the ability will profit the event of each the nation and broader area.
Jaanus Uiga, deputy secretary basic for Power and Mineral Assets of Estonia, stated Neo’s magnet plant opened “very on time.”

Chatting with CNBC on Oct. 30, Uiga acknowledged financial tensions between the U.S. and China over uncommon earths, saying Estonia and the EU wanted to adapt to an evolving state of affairs.
“It’s a very distinctive processing functionality that was inbuilt Estonia and likewise we’re very blissful for that as a result of it occurred in a area that’s transitioning away from fossil fuels,” Uiga advised CNBC’s “Squawk Field Asia.”








