In August 2024, NGRAVE—a Belgian firm main in blockchain safety, designing and manufacturing superior {hardware} and software program options—built-in Changelly’s alternate API into its cell app. In the present day, lower than a yr after launch, the swap characteristic drives constant income progress and helps NGRAVE’s long-term product imaginative and prescient.
This case examine first appeared in Coinpedia’s protection of NGRAVE’s swap progress and was subsequently featured on Binance Sq., the place the collaboration was highlighted as a standout instance of API-driven efficiency.
Key Outcomes at a Look
Completed Transactions: +400% in 3 months after launch
Complete Swap Quantity: $47 million since August 2024
Income Impression: 30% of NGRAVE’s whole firm income
Consumer Exercise: +30% improve
Bounce Price: −15%
From Product Function to Income Driver: 30% of Complete Firm Income
What started as a value-added characteristic shortly turned a enterprise income supply. In the present day, 30% of NGRAVE’s whole firm income comes instantly from swap transactions powered by the combination with Changelly.
This exhibits that even in a hardware-centric enterprise, embedded companies can drive sustainable progress. With no custodial threat and no off-platform publicity, Changelly’s API-powered swap movement suits seamlessly into NGRAVE’s mission.
Accomplished Transactions: +400% Development in 3 Months
Within the first quarter after launch, the variety of accomplished swaps per 30 days grew by 400%. This sharp rise alerts that customers shortly embraced the in-app swap expertise, notably when it was paired with the high-level safety they anticipate from NGRAVE.
For a consumer base constructed on warning and long-term holding, such fast behavioral change underscores a requirement for trusted, in-wallet utility.
Driving Engagement: +30% Consumer Exercise, −15% Bounce Price
Since integrating Changelly, NGRAVE has seen a 30% increase in general consumer exercise. Extra customers will not be solely opening the app, however staying, participating with options, and finishing significant actions.
The bounce charge dropped by 15%, suggesting that customers who as soon as opened the app with out finishing transactions at the moment are discovering what they want sooner, and staying to behave on it. It’s a transparent signal that embedded swap performance has improved the general consumer expertise, notably in a security-focused atmosphere the place belief is crucial.
“Changelly has persistently delivered dependable, well timed assist for our customers. At NGRAVE, our mission is to supply a safe, seamless expertise, and Changelly’s swap companies have been serving to us fulfill that promise.”
—NGRAVE Consultant
Swap Quantity Hits $47M—Powered Totally by Changelly
Each swap made by way of NGRAVE since August 2024 has been powered by Changelly’s API. This single integration has dealt with 100% of NGRAVE’s in-wallet swaps, accounting for over $47 million in transaction quantity.
Prime property swapped embody BTC, ETH, XRP, and SOL, a combination that displays the preferences of NGRAVE’s investor-grade consumer base. These are long-term, high-security customers who anticipate reliability and worth.
“A dependable API lets companies scale with out rebuilding the wheel. It’s the quickest solution to increase options and develop extra income whereas staying true to core merchandise”
—Zifa Mae, Head of Product at Changelly
Constructing Collectively: Co-Advertising and marketing in Motion
The partnership didn’t cease at integration. Each groups actively promoted the launch by way of coordinated campaigns.
NGRAVE reached out to its customers with direct emails, social media updates, and a Cointelegraph media marketing campaign. A limited-time 0% price promo gave early adopters a powerful cause to strive the brand new swap characteristic.
In the meantime, Changelly spotlighted the partnership on its weblog with over 1.5 million month-to-month readers, in its e-newsletter, and throughout pockets listings. An X (Twitter) giveaway and unique {hardware} low cost added further incentive, and introduced each communities collectively.
This co-marketing synergy helped improve consumer consciousness and drive swap adoption proper from launch.
Remaining Ideas: A Safe Integration That Delivers
The NGRAVE and Changelly collaboration exhibits that safety and progress can go hand in hand.
By embedding a trusted API that aligns with its mission, NGRAVE delivered greater than new performance—it reshaped how customers work together with their pockets. It additionally created a secure income stream, improved engagement, and positioned itself for continued growth.
This case highlights the long-term worth of selecting the best infrastructure companion. When the tech is dependable, the assist responsive, and the expertise seamless, customers reply—not simply with belief, however with motion.
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Disclaimer: Please notice that the contents of this text will not be monetary or investing recommendation. The knowledge supplied on this article is the creator’s opinion solely and shouldn’t be thought-about as providing buying and selling or investing suggestions. We don’t make any warranties concerning the completeness, reliability and accuracy of this data. The cryptocurrency market suffers from excessive volatility and occasional arbitrary actions. Any investor, dealer, or common crypto customers ought to analysis a number of viewpoints and be acquainted with all native rules earlier than committing to an funding.
