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Participatory Tokens, AI Agents and the Open, Immersive Web. | by Ben Fairbank | The Capital | Aug, 2025

August 28, 2025
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Participatory Tokens, AI Agents and the Open, Immersive Web. | by Ben Fairbank | The Capital | Aug, 2025
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Themes for the upcoming bull run

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With BTC.D hovering beneath the essential 60% and at the moment round 59.6% many are watching with anticipation, as the primary of the three main triggers and catalysts for a bull run have been, activated and awaiting affirmation.

The remaining 2 are after all ETH/BTC which as a rule has hit 0.058 and is at the moment resting across the 0.039 mark, and the final being a fee reduce by the Fed, which is because of meet subsequent on September 17, 2025.

With that in thoughts let’s check out what is perhaps focal factors within the upcoming run. Keep in mind, these are my views solely and you must DYOR, none of this constitutes monetary recommendation and is introduced to be for instructional functions solely.

PARTICIPATORY ECONOMIES

Crypto bull markets centre round social experiments first and technical experiments second, and each go hand in hand. Within the subsequent cycle, probably the most thrilling initiatives could not come from a single founder, or crew, however from swarms of builders who earn their stake by way of work. Token bounty choices already present the best way, initiatives can provide translation, bug‑fixing or advertising and marketing duties, reward them with tokens and thereby broaden token distribution and consciousness. Decentralised autonomous organisations use related mechanisms members earn governance tokens for contributions in governance, advertising and marketing or neighborhood constructing, and bounties incentivise individuals to finish duties set by others. Some communities formalise labour into “sweat fairness” tokens that carry governance rights and will later convert into liquid tokens and even shares. Such participatory fashions are extra inclusive than ICOs, turning contributors into actual stakeholders. We get all of that, however heres the place it can change. This run we’ll see initiatives put up elementary constructing block bounties, starting from music and artwork, proper by way of to video games and worlds, because of the transformative AI know-how that almost all of us have entry to right now. A collective group of minds engaged on a shared success or mutual end result is the precise factor that has pushed the creation of DAOs and decentralisation because the begin, however has typically been derailed by greed and disagreement.

I anticipate to see a number of key examples of profitable initiatives who undertake this mannequin throughout this upcoming run.

AI AGENTS AND MARKETERS

One other power coming into its personal is the rise of AI brokers and AI‑pushed advertising and marketing. Entrepreneurs reminiscent of Gary Vaynerchuk (Vee) argue that AI‑influencers will likely be a serious income supply, his recommendation is to embrace AI, experiment and keep away from worry. Past influencers, AI brokers are already automating administrative work, producing experiences and managing emails, liberating individuals for greater‑worth actions. They act as digital colleagues, scheduling conferences, summarising communications and offering actual‑time insights for selections. I do know personally, regardless of lot’s of pushback from the skin world, these instruments are a godsend and assist to make firms way more productive, and the one resistance we see in firms we work with, is from the individuals who wish to create a moat round what they do for job safety.

We’ve even seen by way of shopper interactions that trendy brokers don’t sit again and watch for duties to be delivered, they proactively spot buyer points and even upsell and cross-sell merchandise. They’re serving to with inventive duties reminiscent of product design and advertising and marketing proper by way of to continuity and movement for the aim of consistency and continuity in supplies and messaging. This explosion of functionality will give start to AI entrepreneurs and influencers that deal with all the pieces from content material creation to buyer engagement at scale. From social media accounts to assist desks, to dwell knowledge rooms, AI brokers will be capable to cowl all of it. Anticipate this to be a standard theme for tokens that excel throughout this run.

Opposite to the worry that AI eliminates work, there may be rising proof that it creates jobs. Growing and refining AI requires people, machine‑studying engineers, knowledge labelers, ethicists and immediate designers. As AI automates rote duties, it opens positions in coaching, upkeep and supervision, an IBM survey discovered that 40% of staff anticipate a web improve in employment alternatives. The Industrial Revolution didn’t finish work, it reworked it and that is no totally different, let historical past be our trainer. As we speak’s transformation will probably result in new classes of employment centered on collaborating with, guiding and governing AI programs.

DEATH TO APPS

Unpopular opinion, and we take care of quite a lot of SEA firms and nations and are seeing an uptick in downloads for gaming, finance and procuring apps. The subsequent era of experiences won’t require customers to obtain closed apps, however for the second the apps which are being downloaded provide richer engagement and funds, for the second!. WebXR know-how works on smartphones, laptops or VR headsets, by 2024 over 5 billion web customers might entry WebXR, making immersive experiences machine‑agnostic. Distributing VR/AR content material by way of native app shops forces builders to construct totally different variations and customers to put in heavy software program. Platforms like Zappar level out that this mannequin is suitable for large funds video games however sick‑suited for easy experiences, the online will displace native apps for 3D content material simply because it did for 2D. Open, internet‑based mostly platforms permit creators to publish as soon as and attain any machine, making conventional apps really feel like “useless males strolling.”

Metaverse platforms are already proving that immersive experiences may be delivered as webpages. Rooom’s metaverse software program lets manufacturers construct digital occasions and 3D showrooms with out downloads or specialised {hardware}. Spatial emphasises that customers can get pleasure from immersive areas as internet pages on a PC, but the identical expertise additionally works on cellular and VR/AR devicess.

We’ve confirmed the identical factor, with know-how that permits customers to immediately and seamlessly hook up with worlds by way of browsers in VR or by way of PC or cellular, actually our companions are already utilizing this know-how.

Virtway even permits firms to show their websites into 3D environments with interactive showrooms and AI brokers to spice up gross sales. These internet‑based mostly metaverses trace at a future the place linked, immersive web sites function hubs for commerce and neighborhood. Within the coming bull run, initiatives that mix participatory token fashions, AI brokers and open WebXR platforms might redefine how we construct and inhabit digital worlds.

I’m anticipating to see some platforms centered on this mixture do very effectively on this upcoming run. In any case, that is the primary true run for AI based mostly tokens and platforms, exterior of the few from the earlier cycle.

Once more, that is purely my opinion and based mostly by myself analysis. Eager to listen to your ideas.



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Tags: AgentsAugBenCapitalFairbankImmersiveOpenParticipatorytokensweb
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