(Bloomberg) — Sonos Inc. eradicated jobs on its advertising and marketing group Wednesday, with new Chief Advertising Officer Colleen DeCourcy telling workers that the division “had grown into one thing too diffuse to maneuver on the pace this model wants.”
“The redesign is an try to repair the underlying construction, not modify the headcount, to construct one thing higher with clearer jobs and shorter distance between a choice and its final result,” DeCourcy, who joined the audio model in January, wrote to staffers in a memo that was shared with Bloomberg Information.
Sonos declined to specify what number of workers have been affected by the cuts.
DeCourcy, who beforehand held roles at Snap Inc. and the advertising and marketing agency Wieden Kennedy, was introduced in by Sonos Chief Govt Officer Tom Conrad to assist focus the corporate’s promoting and advertising and marketing round its signature whole-home audio system.
Previous to DeCourcy’s hiring, longtime Sonos govt Lindsay Whitworth had been main the advertising and marketing group on an interim foundation after the departure of former CMO Jordan Saxemard in early 2025. Saxemard was among the many members of the C-suite who shortly adopted ex-CEO Patrick Spence out the door within the wake of a disastrous software program overhaul that just about upended Sonos’ enterprise.
The inventory value has rebounded from the worst of that controversy, however has declined 21% so far this yr.
Simply this week, Sonos launched its first new shopper {hardware} merchandise in additional than a yr, led by the $299 Sonos Play moveable speaker. Thus far, the corporate is following its regular advertising and marketing ways in highlighting the system’s versatility and robust integration with the broader Sonos ecosystem.
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